As a rental property owner in Bethlehem, you understand that marketing is crucial for finding ideal renters. And if you haven’t used virtual tours yet, you’re missing out! Offering virtual tours to potential tenants is a great way to show them your rental properties before they visit in person.
We will explore the advantages of virtual tours for rental property marketing and why every owner should use them.
Virtual Tour Basics
A virtual tour provides a digitally rendered exploration of a rental property. While photos capture the property from the photographer’s viewpoint, virtual tours offer a comprehensive view of each room.
Studies indicate that renters are interested in virtual tours of rental properties. According to Zumper, over 70% of renters would be willing to rent an apartment without an in-person visit if they could view it through a 3D virtual tour.
Types of Virtual Tours
Virtual tours give potential tenants an immersive way to explore your rental properties. They allow potential tenants to explore the space and decide if it meets their needs without physically visiting the property.
Virtual tours come in three main types: 360-degree virtual tours, 3D virtual tours, and virtual reality tours.
- 360 Virtual Tour. A 360 virtual tour is made up of a single panoramic image compiled from multiple photographs. These tours allow potential tenants to see the whole room in one image and click and drag to explore. 360 virtual tours are easy and affordable to create, making them an excellent option for property managers starting with virtual tours.
- 3D Virtual Tours are more immersive than 360 virtual tours. They enable potential tenants to walk through the property as if they were physically present. These tours are crafted by taking multiple photographs of a rental property and combining them with special software. Although this might seem complicated, there are many user-friendly tools and services to assist you. Because they require significant time and effort to create, three-dimensional virtual tours are usually used for high-end rental properties.
- Virtual Reality Tour. The most immersive and newest type of virtual tour is the virtual reality (VR) tour. These tours let potential tenants wear a VR headset and navigate the property as though they were walking through it. Although VR tours are still relatively uncommon, they are gaining popularity as VR technology becomes more accessible.
What are the benefits of virtual tours?
- Convenience. Virtual tours offer major relief from the typical hassle of property tours. Prospective tenants can view your rental properties from the comfort of their homes or during work hours. This is especially helpful for out-of-state or international renters who have difficulty arranging physical tours.
- 24/Hour Availability. Virtual tours are available to potential tenants around the clock, seven days a week. This allows them to view your rental properties at their convenience, without having to fit into your schedule. This tool is powerful, providing them with flexible viewing options.
- Increased Engagement. Virtual tours are shown to increase engagement significantly. Websites featuring virtual tours retain potential residents longer than those without.
- Improved SEO. Besides boosting engagement, virtual tours can enhance your rental property’s SEO. Google rewards fresh content, and incorporating a virtual tour into your property listing is an excellent way to add new content and improve your search rankings.
How to Optimize Your Virtual Tours.
- Quality Matters. Opt for high-quality images and videos, and stay away from low-resolution or blurry photos. To help potential tenants grasp the details of your rental properties, use quality virtual tour content.
- Include a Call to Action. Insert a call to action (CTA) at the end of your virtual tour. A CTA is a statement or button prompting potential tenants to take the next step, such as arranging a showing or contacting you for details. A CTA makes potential tenants more likely to rent from you.
Virtual tours offer potential tenants a sense of your rental properties without the need for a physical visit. Real Property Management Teague can assist in advertising your Bethlehem properties and increasing your chances of finding excellent, reliable tenants. Contact us online or call 518-612-4900 today!
Originally Published on July 22, 2022
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