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Why Virtual Tours are a Must for Rental Property Owners

Bethlehem Property Manager Creating a Virtual Tour VideoAs a Bethlehem rental property owner, you know marketing is important in locating ideal renters. And if you’re not utilizing virtual tours yet, you’re missing out! Offering potential tenants the ability to take a virtual tour of your rental properties is a great way to show them what they’re getting before they even walk through the door. In what follows, we’ll discuss the benefits of using virtual tours for your rental property marketing and explain why every rental property owner should be using them.

Virtual Tour Basics

By definition, a virtual tour is a digitally rendered walk-through of a rental property. In contrast to photographs, which show the property based on the photographer’s point of view, virtual tours can provide an in-depth look inside each room of a property. Virtual tours can also provide potential renters to measure rooms and sections of the home and even digitally position their furnishings to see how they would fit.

According to recent studies, renters prefer virtual tours of rental properties. According to results compiled by Zumper, over 70% of renters say they would be satisfied to rent an apartment without seeing it in person if they could look at it through a 3D virtual tour.

Types of Virtual Tours

Virtual tours are an immersive method for potential tenants to view your rental properties. They allow potential renters to get a feel for the space and determine if it meets their needs without requiring them to visit the property physically.

There are three main types of virtual tours: a 360 virtual tour, a 3D virtual tour, and a virtual reality tour.

  1. 360 Virtual Tour. A 360 virtual tour is a single panoramic image created by stitching together many photographs. These tours enable prospective tenants to view the whole room in one image, then click and drag to look around. 360 virtual tours are simple and affordable to make, making them an excellent option for Bethlehem property managers just starting with virtual tours.
  2. 3D Virtual Tour. A more immersive selection than a 360 virtual tour, a three-dimensional (or “true”) virtual tour permits potential tenants to walk through the property as if they were there. These tours are produced by taking numerous photographs of a rental property and then stitching them together using special software. Because of the time and effort dedicated to creating them, high-end rental properties usually only use three-dimensional virtual tours.
  3. Virtual Reality Tour. The most recent and most immersive type of virtual tour is the virtual reality (VR) tour. These tours enable potential tenants to use a VR headset and explore the property as if they were actually walking through it. While VR tours are still relatively uncommon, they are getting more and more popular as VR technology becomes more accessible.

What are the benefits of virtual tours?

  • Convenience. Perhaps the most significant advantage of virtual tours is that they are incredibly convenient. Potential tenants can tour your rental properties without requiring them to leave their homes or work schedules. This is particularly useful for out-of-state or international renters who may have difficulties scheduling a time to tour the property physically.
  • 24/Hour Availability. Virtual tours are available 24 hours a day, seven days a week. This implies that prospective tenants can tour your rental properties on their own schedule rather than having to work around your availability.
  • Increased Engagement. Virtual tours are also proven to increase engagement. A study by Inman News discovered that properties with virtual tours receive, on average, 42% more website views than those without virtual tours.
  • Improved SEO. Apart from increased engagement, virtual tours can also improve your rental property’s SEO. Google loves fresh content, and adding a virtual tour to your property listing is a great way to add new content and improve your ranking in search results.

How to Optimize Your Virtual Tours

Quality Matters. Remember to use high-quality images and videos and prevent utilizing low-resolution or blurry photos. You want potential tenants to have a good sense of your rental properties, so don’t forget to employ quality virtual tour content.

Include a Call to Action. Be sure to include a call to action (CTA) at the end of your virtual tour. A CTA is a statement or button that encourages prospective tenants to take the next step, like scheduling a showing or contacting you for more information. By incorporating a CTA, potential tenants are more likely to rent from you.


Virtual tours are an excellent method to provide future tenants with a sense of your rental properties without having to physically visit the property. If you haven’t tried virtual tours in your rental property marketing, now is the best time to start. Ready to learn more about how to include virtual tours in your rental property marketing? Contact us online today!

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